How We Boosted a Track to 180M Views & 5M Streams in 30 Days
We boosted a single into a viral hit generating 180M TikTok views & over 5M streams in 30 days.
Understanding the Challenge
The artist and label faced key challenges:
Difficulty breaking through in a crowded music market.
Limited organic traction despite strong production quality.
Heavy reliance on outdated promo methods (radio, ads) with poor ROI.
Need to convert virality into real streaming numbers.
They required a cultural, creator-first strategy to cut through noise and turn attention into streams.
Our Strategic Intervention
Digital Stars designed and executed a creator-driven campaign built to make the track part of culture:
Key Actions Taken:
Activated 100+ creators across Latin America, starting with micro-influencers to seed the audio.
Developed briefs aligned with TikTok-native formats (trends, POVs, dances, edits).
Scaled the top-performing videos with macro creators once traction began.
Encouraged fan participation to organically multiply usage of the audio.
"Effective marketing is not just about reaching people—it's about connecting with them in meaningful ways."
Transformational Results
The campaign delivered explosive results:
180M views on TikTok in just 30 days.
5M streams across major platforms.
Thousands of new followers for the artist.
The track became a recognized trend, adopted by fans worldwide.
This campaign proved that system beats luck — we don’t push songs with ads, we embed them in culture.
Client's Name
Confidential (NDA-protected artist)
Duration
30 Days
Sulution
Creator-first campaign with 100+ influencers, trend integration, and scaling via macro creators.
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